The analysis found that the biggest threat to MM’s growth was not marketing, because getting people to ride the scooters is easy. Riders of many ages find them to be a fun, convenient, and inexpensive option compared to wading through traffic in a car or walking the “last mile” to their destination.
It’s gaining and keeping the license to operate that has been the main constraint, MM executives say.
The most notable concern from city officials is rider carelessness, both through reckless riding and leaving scooters on sidewalks, thus creating hazards for pedestrians, particularly the elderly and those with disabilities. However, the analysis found that the biggest threat to the permission to operate is from the explosion of serious accidents — even deaths — stemming from what Tigercomm calls the “Micromobility Drag Coefficient.”