Successful shared mobility projects require a clear vision of goals and associated performance metrics to measure their progress and outcomes. One reason why goals and performance metrics are particularly important for shared mobility projects is that these projects often aim to address complex and systemic issues, such as equity, community engagement, accessibility, or sustainability, that require clear direction and planning to see progress. Another reason is the reality that shared mobility projects often work within a constrained budget- the goals and metrics should be deliberate and intentional, using the project’s finances efficiently. The process of setting goals, measuring performance metrics and evaluating the outcomes is an important step to staying organized and effective. *NEW PARAGRAPH* This learning module first includes definitions for common terms related to setting goals and performance metrics, it then offers an organizational tool for the goal setting process along with important considerations for each step. Following this, the module uses five common goal areas for shared mobility projects – Accessibility, Usership, Community Engagement, Environmental Sustainability, and Connectivity – to provide example goals, metrics and evaluation methods specific to each. It hopes to serve as a mode-agnostic framework for shared mobility projects from goal setting through evaluation.
Source: https://learn.sharedusemobilitycenter.org/learning_module/setting-project-goals-and-performance-metrics/
TA Centers: SUMC
Terms: Accessibility, Connectivity, Data communications, Data sharing, Demand responsive transportation, Environment, Environmental protection, Equity, Evaluation, Evaluation and assessment, Metrics (Quantitative assessment), Performance, Performance measurement, Public participation, Shared mobility, Strategic planning, Sustainable development, Sustainable transportation, Transportation planning, Vehicle miles of travel
Tags: accessibility, accessible, community engagement, data sharing, data standardization, demand response, demand responsive, environment, environmental, equity, evaluation, metrics, performance, project goals, shared mobility, sustainability
