FlexRide, a new micro-transit service designed to connect city residents to suburban jobs, has been awarded a $4.2 million grant from the Wisconsin Economic Development Corporation (WEDC). The service launched earlier this year with limited funding.
FlexRide was developed by MobiliSE (formerly the Regional Transit Leadership Council) and other local partners to be a low-cost, on-demand service that connected workers in Milwaukee’s central city to employers in Waukesha County, specifically Menomonee Falls and Butler. The service is operated by Via, and when the service first launched, it had five pickup locations. Then after operating for a few months, it switched to pickup zones, to give riders greater flexibility and access.
The funding from WEDC, which is a quasi-public state agency, comes in the form of a Workforce Innovation Grant. This program is a partnership between WEDC and the state Department of Workforce Development (DWD) that provides grants of up to $10 million for collaborative plans and organizations attempting to solve workforce challenges
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