The Los Angeles County Metropolitan Transportation Authority (Metro) approved a bold initiative to pioneer a multi-year transit ambassador program throughout its bus and rail system. Metro is contracting with Strive, a reputable and experienced wellness and community health partner, to implement and manage a diverse team of transit ambassadors.
Strive will work collaboratively with local community-based organizations to offer a trauma-informed and rider assistance solution. The program is part of Metro’s plan to bring non-law enforcement representatives to improve the customer experience, reinforce public safety, and increase ridership on its transit system.