Richmond (Calif.) Expands Rideshare Program, Hoping To Drive Commuters To Nearby Transit Hubs

This type of publicly supported rideshare, known as "microtransit," has been growing in popularity across the country. Via now services more than 700 cities nationwide, Martin told attendees at the event in Richmond. It has been particularly a hit for smaller cities looking to connect riders with other forms of transit.

The service targets commuters, running just on weekdays between 7 a.m. and 7 p.m. in Richmond. According to Martin, it is designed to shepherd riders to other public transit options like the ferry or train stations.

And Richmond riders seem to use it for this purpose. Data shared by Via shows that the most frequent destination for riders is the Richmond BART stop.