How To Evolve Design Thinking Into Design Doing

Creating new products, services, and technology solutions requires a similar approach to cooking. You think about what the customer needs, consider how you’ll sell the product, and ask yourself whether it’s technically feasible and how it will be received. Like ingredients in a kitchen, the list of considerations is vast—so how do you know where to begin?

About 90% of the design process is centered around understanding the problem you’re solving (i.e., why the design should exist), then sorting through all options and considerations in order to conceptualize the design. Only then does the process become about molding those decisions together to create something that has a meaningful impact on the customer.